6 Ways to Transform into Tomorrow's Company, Today

Denis Discovery Development Partner

Written by Denis Belliveau


6 Ways to Transform Into Tomorrow’s Company, Today

In business the one thing that is certain is change, the depth of that change as well as our mindsets are often the determining factor in our ability to adapt and accept change.  COVID-19 has caught us all off guard and with it, it has forced us all to reflect and re-think what we classify as important and relevant.

As a leader and entrepreneur acceptance of change is an essential part of the journey, however when change is thrust upon us with the force of COVID-19 it creates a few different factions and reactions. I have broken them down in 3 groups:

  • Resisters
    Resisters are generally resistant to change and often display a reluctance to accept that the world is now a different place. They also hold an unrealistic hope that things will come back to normal soon.

  • Reactors
    Reactors generally wait and watch what is happening and react based on what the others are doing. This is seen as a prudent approach, yet it can be a costly approach. By being reactive they have the potential to miss the wave of opportunity and have the potential to get left behind fighting for position with the status quo.

  • Transformers
    Transformers have a willingness to transform their way of thinking and being. They adapt and modify how they operate in anticipation of tomorrow’s demand and change accordingly. This approach has risks, as do all. However, if the organisation’s vision is clear and they are aligned to this vision this approach can prove to be very lucrative.

As humans we are generally reluctant to change, this is a natural human behaviour because change is often uncomfortable. However due to the arrival of COVID-19 we have had little choice in the matter. As a global collective change has been set upon us like never before in our lifetime.  Through this global pandemic we have been granted an opportunity to re-think the way we do things and reflect on what is important and focus on the things that really matter.

The world has certainly changed as we know it. Whether we like it or not those who are willing and able to adapt will be amongst the first to capitalise, seize opportunity and establish new trends and movements. There are countless stories of individuals, companies and organisations who have changed their way of thinking and modified their approach to suit this ever-evolving changing landscape. I am currently working with a client who is in the process of completely transforming their entire businesses, they are modifying a very traditional business approach to adapt to new conditions. They are transformers!

Below are some of the changes they are putting into motion:

They have revised their vision in relation to reflect what they are seeking to achieve in this challenging environment.

We have revisited and tested their values to ensure they are relevant to suit their new vision and ensure they promote the appropriate beliefs and behaviours required to support their new approach.

3.Embracing Change
They have learned the benefits of flexible working conditions and are adapting accordingly by significantly reducing their office space to accommodate a large section of their workforce now seeking to work from home. Not only are they reducing a large portion of their operating costs, they are providing options to their teams which is giving a sense of trust and empowerment to their employees who prefer working from home while supporting those who rather work in an office environment.

4.Adapting to the New Normal
They are offering their clients new innovative approaches in the way they conduct their service offering that are in line with the imposed restrictions. Many of which they will likely take with them moving forward into in the future.

5.Changing Mindset & Behaviours
They have changed the way they communicate and carry out team and client meetings by opening their minds to internet-based communication platforms. This will become a massive market in the coming years to accommodate the demand for progressive face to face communication which in turn will reduce the demand for people to mobilise from their work locations. It also has the potential to reduce costly and time- consuming inter-city, inter-state and international business travel.

6.Delving into Digital
Lastly, they have actively increased their online presence, harnessing the power of social media and opening themselves to new unchartered markets, service offerings and clients.

These changes have not been easy to facilitate and have not come without challenge and opposition. It is completely normal to feel uncomfortable when we start challenging and changing the way we do things, however if people are informed and or involved in the vision and change process, they are often more willing and accepting. Also, once the initial changes have taken place and the improvements are felt, there is often a reduction in resistance and people who were initially adverse at the beginning of the process are often the ones who become the change champions.

It is all about how we approach change and the reasoning why we are doing it. I see little point to change for the sake of change as it causes disruption and often division within the teams and organisation which can prove to be unhealthy.

I have a few questions for you and your business that I would like to leave with you:

What did you do pre-pandemic that is still relevant?

What did you do and learn during the pandemic that will serve you moving forward?

How will you move forward post-pandemic?

And finally,

What will you take with you and what will you chose to leave behind?

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